How to Tell Your Best Stories in Interviews

Getting ready for a job interview? One of the best ways to feel confident and prepared is to plan ahead for common interview questions, especially those that ask you to describe how you’ve handled specific situations in the past. While you certainly can’t predict every interview question, it’s likely you’ll be asked at least one behavioral or anecdotal one. For example, “Can you describe a time when you had to work under a tight deadline?”

That’s where the STAR method comes in handy! This simple, easy-to-remember framework can help you structure your interview answers clearly so you can effectively highlight your experience and make a strong impression.

The STAR method stands for Situation, Task, Action, and Result. Here is an example of how this method can apply to our sample question:

Situation: To begin, describe the situational context and background information to help set up  the example you’ll be using. For example, “In my previous role as Marketing Coordinator for a beverage brand, we were preparing to launch a new summer drink. We had a deadline to meet for our printer who provided all of our marketing materials to promote the new drink, and we needed to complete the final creative designs to complement our overall marketing strategy. The printer let us know that our desired materials would take a bit longer to print than originally expected, so our team’s deadline moved back by one week.”

Task: Next, describe the specific element, project, or item you were responsible for: “I was responsible for devising a contingency plan to ensure timely deliveries. I coordinated with our Founder, Graphic Designer, and Marketing Director to streamline communication, ensure alignment on campaign messaging and visuals, and deliver the final creative files to the printer on time.”

Action: Third, describe the actions you took to work towards that end goal. “To keep us on track, I scheduled regular check-ins with the team and followed up after each meeting with clear action items. I also provided timely feedback and edits to our designer as we finalized creative assets and maintained open communication with the printer to confirm we were on track to meet the updated deadline.”

Result: Lastly, share the final product or outcome of the situation. This is arguably the most important step – make sure you end with a meaningful conclusion! “In the end, we met the printer’s deadline and successfully launched the new summer drink with all marketing materials in place. The product not only launched on schedule, it also became a customer favorite and continues to return each year due to its strong sales.”

The STAR method is a simple, effective way to structure your responses and ensure you cover all the key points in a job interview. It’s easy to remember and can help you stay focused under pressure. Give it a try in your next interview, and happy job hunting!

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