How to Find a Job That Aligns with Your Personal Brand

No matter whether this is your first job search or your 10th, it’s important to establish what kind of environment you’re looking for. It can be draining to sift through multiple job postings when you don’t know what you’re looking for. Here are 5 tips to find a job that aligns with your brand.

  1. Do your research

Make sure you research a company before you consider applying for it. Visit the company’s social media accounts, website, and job description. Discover the company’s core values, mission statement, and background. In this way, you will avoid any uncomfortable situations during the interview process. Remember, however, that your brand might not perfectly align with your company’s core values and mission statement. So, it’s a matter of finding that balance between your values and the company’s. 

2. Go with your gut

You have just completed your research on a company, and think it’s the perfect fit. After sending your resume, you receive an email inviting you to an interview. You’re so excited! By this point, you get a sense of the company culture.

Do you match your interviewer’s energy? Does your conversation have any tension? What do you think about the job functions they mentioned? Do you feel you’re incapable of doing them?

Once you’ve come this far, you should ask all of these questions. Feel free to decline the position if you do not think you will mesh well with this company. It is better to recognize an uncomfortable environment before you commit to anything.

3. Don’t sacrifice your values

Receiving job offers can make job hunting more appealing. Perhaps you’re weighing two offers, one from Company A and one from Company B. Company A is offering more money, but you’re not sure how you’d fit into their corporate culture. It might seem obvious to choose Company A, based on salary alone, but remember your values and follow your instincts. No matter how much money Company A offers, you’re better off with a company that shares your values.

4. Know what you want

You will have a harder time making these decisions if you don’t know what type of environment you want. Jot down your preferences regarding your workplace likes and your dislikes. As you continue to job search, both lists will grow longer, and you’ll be able to narrow down the types of jobs you’ll be best suited for.

These are some good questions to ask yourself while you’re creating your lists:

  • In what kind of work environment am I most comfortable?
  • What infrastructure and resources are necessary for me to perform at my best?
  • What is the most admirable quality about my role models?
  • How do I stay motivated?
  • How does my job provide me with opportunities for learning?

5. Include them in your resume

Many companies use an applicant tracking system to sort through their applications. It’s helpful to include something about your personal brand, despite the fact that you need to hit all the keywords. It will also help the employer determine if you’re a good fit for their company. You will be able to filter out any companies that do not match your brand and make the job search easier.

These five tips should help you find a job that aligns with your personal brand. During your job search, it is important to stay true to your brand since this will result in the best possible job match.

This article was written by Mariana Toledo.
Mariana Toledo is a recent graduate and obtained their degree in Communications. They also have a passion for anything public relations and social media related.

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